Soft Drinks

Soft Drinks vs. Energy Drinks

By on January 19, 2012

Soft Drinks

Soft Drinks vs. Energy Drinks

Praised as the antidote to evil, fattening sodas, functional beverages from vitamin-enhanced waters to happiness tonics have been tearing up the American drinks market this decade. “[Functional] beverages in today’s market [are] certainly driving growth across the board, in all beverage categories,” says Andrew Guard, new products editor at BevNet, a beverage industry news site, describing a market that’s already “functional crazy.” However, the latest drinkable health boom may just be history repeating itself. Most of the sugary sodas functional beverages are replacing have roots as cure-all tonics going back to the 19th century. How do the miracle sodas of yesteryear stack up against today’s snake oil? We took it upon ourselves to compile a decidedly nonscientific roundup (with help from a real scientist).

Sax is a Bloomberg Businessweek contributor.
Business Exchange: What your peers are reading.

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

blog comments powered by Disqus