Features

Fads from Around the World


Sixty million: That’s the number of Americans deemed “totally inactive,” which may explain why fad diets, reality shows about housewives, and Bud Light do so well. The good news is that all countries have odd fixations—such as butt-lifts or lying like a plank in the middle of random locations.

Cwinter
Winter is a reporter for Bloomberg Businessweek in New York.

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