The Tao of Lasting Popularity

Expert Advice

Just ask the members of the Backstreet Boys how tough it is to sustain popularity. One day you’re blowing air kisses at teenagers and the next you’re playing Atlantic City with The New Kids on the Block. Some popularity savants, however, have figured out how to extend their appeal across decades and platforms.

Grover covers the media and entertainment industry for Bloomberg Businessweek in Los Angeles.

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