Technology

Let's Make a YouTube Deal


Pepsi

Singer DeStorm Power was commissioned to plug the Pepsi Refresh Project, a philanthropic social media campaign, by playing percussion on Pepsi soda cans and bottles and singing about "refreshing the world."

Sony

The Gregory Brothers reedited an electronics commercial made for television into a musical sendup featuring a Ping-Pong showdown between Peyton Manning and Justin Timberlake.

Garnier Fructis

Mystery Guitar Man (singer-songwriter Joe Penna) promoted Garnier's new Survivor Gel hair-styling "glue" with a video that involves guitar-picking the spines of a barrel cactus.

Butterfinger

The comedy duo Smosh, aka Ian Hecox and Anthony Padilla, made a sponsored video for Butterfinger SnackerZ called "Selling Out?!" It's about...making a sponsored video for Butterfinger SnackerZ.


Hollywood Goes YouTube
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