The Men's Want: Cool that doesn't try too hard. They should make an impression on the walk into work and stay put through 18 holes. And you don't want to see them on everyone else.
The Get: Paul Smith's PS509 shades ($400 at Paul Smith stores) are handcrafted in limited release, so your co-workers won't have them. The classic shape is enlarged for extra panache, and the contoured bridge and arms mean they won't fall off.
The Women's Want: Fashionable, flattering, and sleek enough to match a business suit. The frame should be of-the-moment but not trendy. Please, no big branding or goggle-size frames.
The Get: Modo for Jason Wu's Mia ($275 at modoshop.com), a retro-style frame modernized by beveled edges and a smoky gray hue. The slightly oversized shape looks good on faces both slim and round, and double-gradient lenses work well in bright and low light.
Shades of Fame
Sunglass-wearing icons' favorite frames
Anna Wintour: Giant Chanel shades (like No. 5076H, $340 at Cohen's Fashion Optical) shield the Vogue editor from flashbulbs
Richard Branson: For yachting and flying, the U.K. billionaire dons Oakley's sporty, carbon-colored Juliet model ($350 at oakley.com)
Oprah Winfrey: Fendi's glamorous No. 413 sunglasses ($250 at popularglasses.com) supply the requisite mogul bling
Elton John: The music legend traded in his big '70s styles for smaller round ones like Armani's 646/S ($200 at unitedshades.com)