In the five months since Bloomberg LP acquired Businessweek and I became the magazine's editor, not one of our 900,000 subscribers and 4.7 million readers has written to demand a thorough redesign. I've seen letters about our coverage of President Obama and Goldman Sachs (not surprisingly, they're split down the middle) and letters about the pronunciation of my last name. (Josh is really fine.) Yet no one has felt the need to critique our fonts.
So why, you may be asking, does the magazine suddenly look so different?
Part of the reason is the conjunction of the words Bloomberg and Businessweek. Bringing the two news organizations together gives us unprecedented breadth and depth. There are now 1,700 journalists in 72 countries committed to giving you exclusive news, analysis, and data.
Harnessing that power led us to ask important questions about the organization of the magazine—and to ask our readers how we could best serve your needs. We listened closely, and then we got to work.
Our mission remains the same—to cover the world of business and prepare you to compete in the week ahead. There's more news, more angles, more locations, and more competition. To make this magazine an indispensable part of your life, we've expanded each issue by adding 20% more editorial pages and redesigned them to accommodate roughly twice the number of stories. In most businesses, that's called value for money.
We also think you'll like the way we've structured the magazine so you can instantly find the information you want. Each issue begins with Opening Remarks, a richly reported essay on one of the week's most important stories. Some weeks, like this one, Opening Remarks may well be our cover.
The opener is followed by five weekly sections—Global Economics, Companies & Industries, Politics & Policy, Technology, and Markets & Finance. This week, and in many weeks to come, we'll add a sixth section that focuses on a particular slice of business, from enterprise to clean energy. At the center of the magazine are features full of in-depth storytelling and photography that introduce you to the people, places, and ideas shaping our world. Finally, we've added a new section, Etc., about the workplace—and life away from it.
The new look of Bloomberg Businessweek reflects Creative Director Richard Turley's primary goal—to make the magazine easy to navigate, with small color cues for each section and bold, clean headlines. "Design is best when you don't know it's there," says Richard. "We want the journalism to speak loudest."
We'll continue to make adjustments over the coming weeks. We ask that you guide us with feedback. E-mail your likes, dislikes, and suggestions to email@example.com. As for letters demanding a redesign, I hope they continue to be scarce.