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Future of Tech February 25, 2010, 5:00PM EST

The Top Angel Investors: Behind the Rankings

Startup tracker YouNoodle discovered that as a group, these investors have helped fund 740 new companies, create 328,698 jobs, and raise $15.2 billion

Who is Chris Dixon? Or, more to the point: Why is he the savviest angel investor in tech?

Bloomberg BusinessWeek partnered with startup tracker YouNoodle to analyze the performance of U.S. angel investors. The result is our first annual ranking of the top angel investors—chock full of surprises. Who knew that Amazon.com (AMZN) founder Jeff Bezos is such an active financier of early-stage companies? He ranks No. 7 on our list, helping 18 new ventures get off the ground, including Google and the popular micro-blogging site Twitter. Or that former Googlers, Chis Sacca (No. 8), Aydin Senkut (No. 13), and Andrea Zurek (No. 17)—not exactly household names—are best performers. The trio is among some 40 former employees of the search giant who have become angel investors seeding a new generation of startups and, just maybe, helping shape the next wave of innovation.

As a group, the top 25 angels on our list have made 972 investments—that number is likely higher since several investors declined to disclose all of their investments. Others say they are in the midst of closing deals they can't discuss. The companies they have invested in—740 startups—employ 328,698 people and have raised a total of $15.2 billion in venture capital, according to YouNoodle.

When it comes to ranking angel investors, one might easily assume that an early stake in Google would present such astronomical returns as to deal a crushing blow to all rivals. Google is one of the greatest engines of wealth creation the U.S.—Silicon Valley, for sure—has ever known. Since going public six years ago, the search giant has generated more than $170 billion for its employees, ex-employees, and investors. "For returns, you can't beat Google!" serial entrepreneur and investor Marc Andreessen (No. 6) wrote in an e-mail.

Not Always Blockbuster IPOs

No, you can't. So why isn't our ranking a three-way battle between Jeff Bezos, Andy Bechtolsheim (No. 10), and Ron Conway (No. 2)—all fortunate to have had the foresight to back two young entrepreneurs, Larry Page and Sergey Brin, who at the time didn't even have a name for what would become Google? Simply put, we're not measuring success in Googlean returns. As seasoned angel investors and venture capitalists know, the vast majority of startup companies fail or are acquired before they can even attempt that blockbuster IPO. Every investor—angel or VC—wants to be associated with companies that can reach the public markets and produce astronomical returns.

But that's rarely the case. In an e-mail, Bechtolsheim expressed his sober view of the chances for success among the new wave of former Google employees venturing into angel investing: "The only thing different about the Google mafia compared with other, similar periods in history, is that more money was made at Google by more people (and more money will be lost)."

Making mega-returns on an IPO is not the only factor driving these financiers—nor is it the only way they keep score. "You always hope for strong returns, but the companies that make you proud as an investor are the ones that produce that return by transforming the world for the better—technologically, socially, and economically," is how Peter Thiel, in an e-mail to Bloomberg BusinessWeek, described the investments that please him the most. He puts Facebook in that category, as well as a few other companies in his angel portfolio.

Culling the List

How did we pick the angels on our list? Over a four-month period, YouNoodle culled its database of 50,000 mostly privately-held companies to come up with the names of hundreds of angel investors.

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