Strategy & Competition
Brett Ratner, the Trailer
1990Ratner, then studying film at NYU, persuades Steven Spielberg's company to back Whatever Happened to Mason Reese, a short about a child actor.
1992Ratner breaks through as the go-to director for Def Jam music videos.
1998Rush Hour, an action comedy starring Chris Tucker and Jackie Chan, grosses more than $240 million worldwide.
2006X-Men: The Last Stand sets the record for the largest Memorial Day Weekend opening of all time.
2008With video gamemaker Activision as a first client, Ratner founds Brett Ratner Brands.