BWSmallBiz -- Tech June 5, 2009, 5:00PM EST

Online Spying. The Good Kind

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A number of tools can help you find and manage mentions of your company online

backtype.com
WHAT IT DOES: Sends you alerts when a comment is made that includes your company name or brand

blogpulse.com
WHAT IT DOES: Searches blogs for mentions of your company

boardreader.com
WHAT IT DOES: Searches message boards, forums, videos, and Twitter

google.com/alerts
WHAT IT DOES: Sends you alerts when your company or brand appears on the Web, blogs, news, video, or discussion groups

icerocket.com
WHAT IT DOES: Searches blogs, news, Web, MySpace, Twitter, Images

search.twitter.com
WHAT IT DOES: Searches for mentions of your brand or company on Twitter

tweetdeck.com
WHAT IT DOES: Monitors mentions on Twitter

technorati.com
WHAT IT DOES: Searches blogs, photos, and videos

Track and share business topics across the Web.

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