In Depth

Best Buy's Big Bets


ELECTRIC VEHICLESIn May, about two dozen stores in California and Oregon began selling electric vehicles, including bikes, scooters, and gearless motorcycles. The company plans to expand to other states in 2010.

MOBILE DEVICESThe retailer has been remodeling stores to emphasize Best Buy Mobile, which sells smartphones, netbooks, and other devices from the four major U.S. wireless carriers. It's also expanding the number of standalone Mobile stores in a bid to capture 15% of U.S. wireless sales by the end of 2010.

ELECTRONIC BOOK READERSIn August the chain began selling two Sony Reader models. In the first quarter, it plans to add devices, such as the IREX digital reader, that wirelessly download books and newspapers.

DIGITAL HEALTHIn November, 40 stores across the U.S. began offering personal health devices such as pedometers, Bluetooth-enabled weight scales, and blood pressure monitors. Best Buy is working closely with Intel and Cisco Systems to develop additional health products.

BEST BUY ON ADVERTISING NETWORKIn early 2010, the chain will begin collecting revenue from companies that want to use its in-store displays of televisions, monitors, and other equipment to advertise movies, music, and products. Procter & Gamble and Samsung have expressed interest.

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