The BusinessWeek Best Seller List

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8. THE NEW RULES OF MARKETING AND P.R. By David Meerman Scott (Wiley $16.95) Harnessing the Web to reach the customer. Last month: 8, Months on list: 5

9. INFLUENCE By Robert B. Cialdini (HarperCollins $17.95) Ways that marketers can use psychology to triumph. Last month: —, Months on list: 10

10. BRAIN RULES By John Medina (Pear Press $15) How the brain works and a dozen methods for turning this knowledge into success. Last month: 10, Months on list: 2

11. JIM CRAMER'S REAL MONEY By James J. Cramer (Simon & Schuster $16) The "10 Commandments of Trading." Last month: 9, Months on list: 5

12. THE WORLD IS FLAT By Thomas L. Friedman (Picador $16) Globalization is great—sort of, says a columnist for The New York Times. Last month: 12, Months on list: 21

13. THE LEAN SIX SIGMA POCKET TOOLBOOK By Michael George, David Rowlands, Mark Price, John Maxey (McGraw-Hill $16.95) Tips aplenty. Last month: —, Months on list: 8

14. THE GOAL By Eliyahu M. Goldratt and Jeff Cox (North River Press $24.95) Aligning company strategy with priority No. 1: making money. Last month: 11, Months on list: 15

15. I WILL TEACH YOU TO BE RICH By Ramit Sethi (Workman $13.95) A crash course that aims to put 20- to 35-year-olds on the right track. Last month: 3, Months on list: 4

StrengthsFinder 2.0 By Tom Rath (Gallup Press $21.95)

Good to Great By Jim Collins (Collins $29.99)

The Total Money Makeover By Dave Ramsey (Thomas Nelson $24.99)

Five Dysfunctions of a Team By Patrick Lencioni (Jossey-Bass $24.95)

Who Moved My Cheese? By Spencer Johnson (Putnam $19.95)

The 4-Hour Workweek By Timothy Ferriss (Crown $19.95)

Now, Discover Your Strengths By Marcus Buckingham, Donald O. Clifton (Free Press $30)

Our Iceberg is Melting By John Kotter, Holger Rathgeber (St. Martin's $19.95)

The Tipping Point By Malcolm Gladwell (Back Bay $14.99)

The 7 Habits of Highly Effective People By Stephen R. Covey (Free Press $15.95)

Getting Things Done By David Allen (Penguin $16)

Blink By Malcolm Gladwell (Back Bay $15)

Rich Dad, Poor Dad By Robert T. Kiyosaki, Sharon L. Lechter (Business Plus $16.95)

How to Win Friends and Influence People By Dale Carnegie (Pocket Books $15)

A Whole New Mind By Daniel H. Pink (Riverhead $15)

Getting to Yes By Roger Fisher, William Ury, Bruce Patton (Penguin $16)

BusinessWeek's Best Seller list is based on a survey of chain and independent booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, personal finance, and careers. Well over 1,000 retail outlets nationwide are represented. Current rankings are based on a weighted analysis of unit sales in June. Titles that have been on the List for more than two years appear as Long-Running Best Sellers.

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