Monday, May 28, 2012
 In the future, your boss may encourage you to play video games at work (probably not World of Warcraft, though). Companies from Johnson & Johnson () to Royal Philips Electronics () are starting to use online games to recruit and train employees and improve internal communications. A BusinessWeek.com Special Report: The Power of Gaming chronicles some of the innovations behind a new boom in video games, including efforts to meld gaming with social networking. We also zero in on the Big Three console makers--Sony, Microsoft, and Nintendo--which are gearing up for what promises to be a tough holiday season. With no new consoles to drive sales, they're banking on a few widely anticipated games, such as Halo 3, to pick up the slack. Finally, we assess an innovative marketing campaign spearheaded by the makers of teen virtual world Habbo, who realized that their rapt audience (76 million avatars and counting) could provide valuable insight into real-world trends. Go to businessweek.com/go/07/gaming for all this and more.
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