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Wednesday, December 02, 2009


Maestros of Design


 What do the Frisbee and the escalator have in common? The idea for each was borrowed from an unrelated field. In BusinessWeek.com's second annual list of 10 Cutting-Edge Designers, we take a look at people who use knowledge from other disciplines. Whether applying the philosophies of the open-source software movement to architecture or working at the intersection of artificial intelligence and prosthetics, these professionals are creating fresh products and services--and new sources of revenue. Check out a slide show of their work. Then read about IBM () researcher Martin Wattenberg, who is striving to make complex data easier to understand and share. His is the first of 10 profiles we're rolling out. Go to businessweek.com/go/07/designers for all this and more. (By the way, the Frisbee was inspired by the metal pie tins of the Frisbie Baking Co. that college students tossed for fun. The escalator was conceived as a Coney Island amusement ride.)

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