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June 25, 2007 BW Magazine Table of Contents

June 25, 2007 Small Biz Domestic Edition Table of Contents







JUNE/JULY, 2007
BW SMALLBIZ -- FEEDBACK

Do What You Do Best, Outsource the Rest

Marcus Buckingham is 100% correct when he says great entrepreneurs are not jacks-of-all-trades and instead focus on their strengths ("QuickTake," February/March 2007). The late Dick Benson, a top direct marketing consultant, said you should do only what you do best in-house, and outsource the rest.


Bob Bly
Dumont, N.J.




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