Get Four
Free Issues

Subscribe to BW
Customer Service


Full Table of Contents
Cover Story
Up Front
Up Front -- Analyze This
Readers Report
Corrections & Clarifications
Technology & You
Media Centric
Business Outlook
The Business Week
News & Insights



Global Business
Special Report
Managing
Info Tech
Finance
Energy
Developments to Watch
Design
The Corporation
Entertainment
Executive Life
Executive Life -- Parker on Wine
Personal Finance
Inside Wall Street
Figures of the Week
Ideas -- Books
Ideas -- Face Time with Maria Bartiromo
Ideas -- The Welch Way




JUNE 18, 2007
UP FRONT -- ANALYZE THIS
By Kerry Sulkowicz, M.D.

One Snarls, The Other Doesn't

An executive at one of our key client companies frightens everyone: She seems to be in constant battles. I've been avoiding her. But since she awards the contract each year for the service we provide, I want to tell her about some of our new offerings--without becoming a cowering yes-person (which is apparently how others deal with her). What do you recommend?

Anonymous, Los Angeles


It's understandable that you want to steer clear of this client out of a natural desire to protect yourself. But as you point out, it's in your best interest to work with her.

Here's something to think about: One of the most underutilized weapons in the arsenal against bullies is telling them the truth about the way they make you feel. This executive's intimidating style is likely a kind of armor, a personality trait she's developed to keep everyone at a distance, protecting her from feelings of vulnerability and intimacy.

Paradoxically, labeling that behavior as scary and admitting that you are afraid can defuse even the biggest bullies. It makes them self-conscious and (if you're lucky) a bit apologetic--emotions that represent progress in the case of such people.

What do you think would happen if you said, "Lady Macbeth (or whatever her name is), you may not realize this, but lots of people, including me, are afraid to talk to you because you tend to jump all over an idea before hearing it out. I've got some new services I'd like to tell you about, but I've been reluctant to do so even though you're one of our best customers"?

Hearing the truth about what her behavior evokes in you may even provide this executive with a self-revelatory moment. If not, it's at least likely to give you a window of opportunity to convey your message until the wall goes up again.



I have a female co-worker who's a little too friendly. Usually, I can ignore it, but the situation is starting to get uncomfortable.

Anonymous, Houston


There must be an epidemic of avoidance going on. Just as the previous questioner's instinct was to sidestep the bullying client, you're ignoring the seductive colleague. And that may be part of the problem: Even the language of your question--"a little too friendly"--suggests this. If your reaction to her is as vague as your description, she may think that you're giving her a green, or at least a yellow, light. Unless you want to stay uncomfortable, you're going to have to have a real conversation with her. Start with something like, "I could be misinterpreting things, but...." And take it from there, clearing up any ambiguity while making sure she knows you like working with her.


 READER COMMENTS





Kerry J. Sulkowicz, M.D., a psychoanalyst and founder of the Boswell Group, advises executives on psychological aspects of business. Send him questions at analyzethis@businessweek.com.
Edited by Deborah Stead
 BW MALL   SPONSORED LINKS
    Buy a link now!

    Get BusinessWeek directly on your desktop with our RSS feeds.XML

    Add BusinessWeek news to your Web site with our headline feed.

    Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.

    To subscribe online to BusinessWeek magazine, please click here.

    Learn more, go to the BusinessWeekOnline home page

    Back to Top



      MARKET INFO
    DJIA 0 0.00
    S&P 500 0 0.00
    Nasdaq 0 0.00

    Portfolio Service Update

    Stock Lookup

    Enter name or ticker



    Media Kit | Special Sections | MarketPlace | Knowledge Centers
    Bloomberg L.P.