Current BW Magazine Table of Contents


Monday, May 28, 2012


A World Of Interactivity


 You may think the Web is interactive now, but just wait. The Internet of the future will be slicker, more realistic, and more social than anything we experience on the mostly two-dimensional Web today. In a Special Report on Virtual Worlds, BusinessWeek's Silicon Valley bureau chief, Robert D. Hof, explains that getting online will soon seem a lot more like diving into one big multiplayer game--think World of Warcraft--where information is exchanged and real-life goods are bought and sold, all in 3D. Already, companies including Raytheon, bp, and Hewlett-Packard () are using virtual worlds for tasks such as training, private collaboration, and outreach to analysts and customers. You'll also have a chance to meet folks who make a real living inside the popular virtual world Second Life. Their avatars and names are fictitious, but their bankrolls are genuine. Go to businessweek.com/go/07/virtualworlds for all this and more.

[an error occurred while processing this directive]


Media Kit | Special Sections | MarketPlace | Knowledge Centers
Bloomberg L.P.