Friday, July 25, 2008
 Online video isn't just for the YouTube () crowd anymore. A growing number of companies are turning to viral video, and the word of mouth that accompanies it, for everything from advertising to recruiting to training. BusinessWeek.com's CEO Guide to Technology looks at how companies such as Coca-Cola (), PepsiCo (), Sony (), and Intel () are experimenting with video on the Web to build brand buzz, lower advertising costs, and reach millions of potential customers around the world. Our slide show captures some of the wacky viral videos already on the Web. In a podcast, blogger Robert Scoble talks about why video blogs can be a powerful tool for both executives and politicians. Then, read about how a lawyer and a professional juggler filmed some Diet Coke bottles exploding in the backwoods of Maine and became an overnight Internet sensation, ultimately scoring deals with Coke and Mentos and an appearance on the Late Show with David Letterman. Go to www.businessweek.com/technology/ceo_guide for all this and more.
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