Monday, May 28, 2012
The much anticipated unveiling of Apple's () new music-playing iPhone on Jan. 9 was greeted with fanfare by the Apple faithful and was welcomed by investors, who sent the company's shares soaring. But elsewhere in techdom they weren't cheering: BlackBerry parent Research In Motion and other makers of mobile devices became instant Apple rivals. In a BusinessWeek.com special report, The Apple Economy, we explore why the innovative iPhone is likely to rankle RIM and much of the rest of the wireless industry. Our slide show makes clear what's so unique (for now, anyway) about the phone and Apple TV , a new device for moving content from PCs to TVs. We also look at how Apple's success is influencing the way companies in a variety of industries now work to design their own innovative products. And lest you think that Apple is emphasizing consumer electronics at the expense of its computer business, we explain why corporations that long shunned Macs for machines that run Microsoft () Windows are giving Apple's products a second look. Go to www.businessweek.com/go/07/apple for all this and more.
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