Monday, May 28, 2012
 Not long ago mashups were the realm of the digitally adept who wanted to combine and remix parts of unrelated Web sites to fashion something that was more to their liking--or to impress friends. Now that homespun movement is making its way into the corporate world as companies seek faster, cheaper ways to build customized software. BusinessWeek.com's CEO Guide to Technology tells how companies like E*Trade (), Siemens (), and Pfizer () are using mashups to boost employee productivity. E*Trade CIO Greg Framke also explains how he uses them to offer innovative financial services. See how online music service Last.FM puts mashups to work, quickly adding features to its site to help it stay competitive. And watch a Video View with IBM's David Boloker as he describes how, after Hurricane Katrina, Big Blue helped the U.S. Chamber of Commerce create a job board that combined listings with maps for Gulf Coast residents. Then find out how mashups are going mobile in Asia, with carriers, handset makers, and consumers mixing together different features in mobile devices. For all this, and more, go towww.businessweek.com/technology/ceo_guide.
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