Sunday, May 27, 2012
 Web 2.0 is a term that sweeps up an array of new Internet tools that foster greater collaboration. If it hasn't already affected the way you do business over the Net, rest assured, it will soon. With this in mind, BusinessWeek.com kicks off a monthly CEO Guide to Technology series with a special report on what every executive needs to know about Web 2.0. Our Silicon Valley bureau chief, Robert Hof, cuts through the buzzwords to clarify the implications for Corporate America. Listen to a podcast interview with Tim O'Reilly, chief executive of the self-named media company that hosts the annual Web 2.0 Conference and coined the phrase. He explains how a host of online services, such as Wikipedia and Yahoo's Flickr photo-sharing site, can be harnessed by businesses. Find out why Ray Lane, Kleiner Perkins Caufield & Byers partner and former Oracle president, says the day of giant corporate software packages is over. The future, he says, lies in bottom-up, user-driven services. And for when your company is ready to take the Web 2.0 plunge, here's a Tip Sheet with the dos and don'ts to help get started. To find all this and more go to www.businessweek.com/go/06web2.0.
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