Sunday, May 27, 2012
 With its heavy dose of Ferraris, Bentleys, and Aston Martins, the Geneva Motor Show is a posh display of beauty and innovation. But it's also a major battleground in the war for market share in the global auto industry.
 This Online Special Report features the cars and companies that grabbed the spotlight this year, such as Kia's new Cee'd, an upmarket compact squarely aimed at unseating the VW Golf as Europe's best-selling car, and the Opel GT roadster, which GM hopes will spark a renaissance for its struggling Europe business. Eager to regain some lost ground, European stalwarts like Peugeot and Fiat are fighting back with innovative niche models.
 And testing the boundaries of imagination and brands are such bold new concept cars as a four-seat coupe from Rolls-Royce and Saab's aviation-inspired Aero X. For slide shows, analysis, and more news from Geneva go to www.businessweek.com/go/geneva06
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