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Full Table of Contents
Cover Story
Special Report
Asian Cover Story
Up Front
Editor's Memo
Readers Report
Corrections & Clarifications
Technology & You
Media Centric
The Barker Portfolio



Business Outlook
News: Analysis & Commentary
In Biz This Week
Asian Business
European Business
The Corporation
Finance
Entertainment
Sports Biz
Information Technology
Management
Social Issues
Inside Wall Street
Ideas -- Books
Ideas -- Viewpoint
Ideas -- Outside Shot
Figures of the Week


INTERNATIONAL EDITIONS
International -- Readers Report
International -- Int'l Outlook
International -- Developments to Watch
International -- Finance
International -- Int'l Figures of the Week




AUGUST 8, 2005
EDITOR'S MEMO

One Talented Trio

In the four months I've had the privilege of guiding BusinessWeek, we've focused a great deal on how to serve readers better. We've studied the changing ways businesspeople get information in the Digital Age -- from print to television, online, mobile phones, and beyond. And we've moved toward a broader, more reader-focused understanding of our mission: not only producing the best possible weekly magazine but also providing indispensable news, analysis, insights, and tools for business professionals worldwide, in whatever formats and frequencies serve them best.


With this in mind, I'm pleased to introduce a trio of talented executive editors, whose areas of responsibility line up with this new approach.

JOYCE BARNATHAN becomes executive editor for the global franchise, responsible for extending BusinessWeek's reach. She will oversee existing line extensions, including our award-winning new SmallBiz magazine; manage editorial product launches; and ensure the integration of all BusinessWeek offerings across delivery channels. Simply put, Joyce will focus on the future. She has served as assistant managing editor since 1999, responsible for the Finance, Economics, and Personal Business departments. Before 1999 she was Asia regional editor and Hong Kong bureau manager. She has won five Overseas Press Club Awards and the National Headliner Award. Joyce is already working on some exciting new projects, so watch this space.

JOHN A. BYRNE rejoins BusinessWeek as executive editor of the magazine, after more than two years as editor-in-chief of Fast Company magazine, where he oversaw both its print and online editions. In nearly 18 years at BusinessWeek, most recently as a senior writer, John wrote a record 57 cover stories -- many focusing on management and leadership issues -- and introduced important new features. He developed the idea of a monthly best-seller list, launched our industry-leading business school rankings, established and managed our ranking of best and worst corporate boards, and created our list of the most generous philanthropists. I'm confident that readers will benefit greatly from John's proven commitment to journalistic excellence at both BusinessWeek and Fast Company.

KATHY REBELLO becomes executive editor with responsibility for BusinessWeek Online. In this role, she takes the full-time job of directing the Web site's excellent editorial team, a task she has been handling on a "part-time" basis for nearly a year. Kathy and her team have already improved the Web site dramatically, making it an essential daily read with fast-breaking news, sharp analysis, newly designed Tech and SmallBiz channels, reader reviews of products and books, and lively columns, blogs, and podcasts. Her latest offering is a beautiful and informative Innovation & Design channel, which is attracting lots of positive attention and which I urge you to check out. Kathy has served as an assistant managing editor since May, 2002, with responsibility for the magazine's technology coverage. She is passionate about the Web and about the important and growing role of BusinessWeek in the online world -- and it certainly shows.

We're also fortunate to have a talented group of assistant managing editors to direct the magazine's week-to-week coverage of business. I'm delighted that Mary Kuntz and Ciro Scotti, formerly senior editors, are moving up to join Frank J. Comes and Robert J. Dowling on this team. Congrats to all. Now, back to work!



By Stephen J. Adler, Editor-in-Chief

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