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FEBRUARY 28, 2005 COVER STORY

Back to Main Story

Pfizer Facts

-- 74.8 million Lipitor prescriptions were dispensed in the U.S. last year -- more than 8,500 per hour
Data: IMS Health Inc.

-- Pfizer's 2004 R&D budget was $7.7 billion -- nearly as much as the combined budgets of Intel and HP
Data: Pfizer Inc., Intel Corp., Hewlett-Packard Co.

-- There are 38,000 Pfizer sales reps worldwide -- the equivalent of about three U.S. Army divisions
Data: Pfizer Inc.

-- Pfizer's annual advertising budget is $3 billion -- the fourth-largest in the U.S. as of 2003
Data: Advertising Age




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