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AUGUST 30, 2004
Joe Moglia A discount broker finds upscale happiness in Omaha Does it surprise you that Joe Moglia, CEO of Omaha-based online discount broker, Ameritrade (AMTD ), likes a good deal? That's why he heads two or three times a month to Mahogany Prime Steak House. It's across the street from one of Omaha's landmarks, the orphanage that's now a program for at-risk kids called Girls & Boys Town, immortalized in the 1938 movie Boys Town starring Spencer Tracy and Mickey Rooney. It's not that Mahogany Prime is cheap. In fact, it's one of Omaha's pricier establishments, featuring entrées such as the "prime cowboy rib-eye steak" and Chilean sea bass at prices that range from $18.99 to $49.99. But "you get a lot for your money," thanks to the high-quality food and service, says Moglia, whose firm is known for $10.99 online trades. One of Moglia's favorites is the Australian cold-water rock lobster tail. From the seas off the southern coast of Australia, it's more dense than the Maine version -- and more flavorful, Moglia says. Mahogany Prime also serves one of the best steaks Moglia has had, a 16-ounce bone-in filet. "The juice from the meat bubbles on your plate when it comes out." A transplanted New Yorker, Moglia discovered a kindred spirit in Mahogany Prime's general manager, Dan Esch, who got his restaurant education at New York's Tavern on the Green in the early 1990s. "The second time I came in, he knew who I was, and I've gotten to know him since," Moglia says. The CEO also appreciates the restaurant's attention to detail. The chef selects a featured bottle of wine each night, and the servers are attentive and well-trained, he says, yet not intrusive. That's high praise coming from a guy who knows a thing or two about running a business. Mahogany Prime Steak House, 13665 California St., Omaha, Neb. (402 445-4380)  By Anne Tergesen
BW MALL
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