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Technology Special Report: High-Tech Marketing

The world's 1.3 billion cell phones offer marketers a potential direct link to consumers, and they're starting to exploit it. Plus: Software to personalize a pitch, and advertisers go after gamers.


  VIDEO VIEWS

Retail Outlook
Will weakness in housing and rising energy prices mean consumers are running out of gas? We talk with a retail analyst and a consumer expert about the outlook for the holiday season

  SPECIAL REPORTS
Best Global Brands
These 100 brands are among the world's most recognized—and most valuable

Best Places to Launch a Career
We canvassed career-services directors, employers, and students to rank the best companies for recent graduates

BusinessWeek 50
Our picks of the top-performing companies from the S&P 500. Plus, regional rankings for Asia and Europe:
Asia's BusinessWeek 50
Europe's BusinessWeek 50

Customer Service Champs
Companies that excel at pleasing customers, based on J.D. Power & Associates customer satisfaction data and our own reader survey

Hot Growth 100
From young, upstart companies to those that have been around for centuries: Plus, regional rankings of top-performing small businesses in Asia and Europe:
Asia's Hot Growth 100
Europe's Hot Growth 100

Info Tech 100
Emerging-market cellular players, wireless phone and gear makers, and Web giants are this year's stars

World's Most Innovative Companies
Nurturing, creative cultures allow these companies to wow customers with innovative products and services

• More Special Reports

China Airs Some Very Dirty Laundry
A recent government report uncovered billions of dollars lost to mismanagement and fraud in China's state-owned enterprises. While the massive corruption doesn't come as a surprise, Beijing's willingness to expose it does.
Microsoft-SAP: Following The E-mail Trail
At the Oracle antitrust trial, new documents and testimony show just how threatened Bill Gates & Co. felt by Larry Ellison's hostile takeover bid for software rival PeopleSoft.


America, Get Ready for ``Ringbacks''
First came the customizable ringtones your cell phone plays when it gets a call. Next could be personalized tunes your callers hear before you pick up. Already popular in Asia, U.S. providers searching for new revenue opportunities are gearing up.

Yes, Wall Street Research Really Is Better
Despite the cost -- and the closed-door complaining -- stock analysis has clearly improved after the Spitzer settlement's forced changes.


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