| Transportation: Gold Awards |
| BMW R 1200 GS Motorcycle |
BMW AG, Germany |
| Chevrolet Super Sport Roadster |
General Motors Corp and ASC Creative Services |
| Toyota Prius |
Techno Art Research Co, Ltd, Japan and Toyota Motor Corp, Japan |
| Upper Class Suite >> |
Virgin Atlantic Airways Ltd, United Kingdom; Pearson Lloyd Design Ltd, United Kingdom; and Design Q Ltd, United Kingdom |
Upper Class Suite
Challenged to redefine Business Class with extremely rigid space constraints, the designers' innovative solution freed up previously inaccessible space and converted it to passenger space. The Upper Class Suite provides passengers with a luxury leather armchair to relax in which flips over into a separate bed with a mattress at the touch of a button, creating the most comfortable bed and the most comfortable seat in the air without compromising either. This is the first airline seat in which passengers can recline as soon as they get on board, because passengers can take-off and land in any seated position.
Business and Industrial Products