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Digital Media: Bronze Awards
Nordstrom Men's Department Training CD >> Hornall Anderson Design Works, Inc
IBM ThinkPad ScreenSaver IBM Corp, USA and Japan
Samsung Smart Screen Samsung Electronics Co, Ltd, Korea
Nordstrom Men's Department Training CD
Nordstrom needed a way to combat their high turnover rate, which was attributed to employees' lack of product knowledge. A training CD-ROM was created that educates the staff on different brands, materials, cuts, etc. It is appropriate for everyone from the newbie with no technical information to the experienced retail person who must learn the Nordstrom method to the long-term employee who needs a refresher course. The interactive tutorial can be used without a live trainer and can be used on older and newer PCs.