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Consumer Products: Bronze Awards
Slingshot Irons Astro Design and Nike, Inc
Belkin TuneDok Belkin Corp
10" Table Saw Bresslergroup and Black & Decker Inc
Black & Decker 360 Bullseye Laser >> DW Product Development Inc, Canada and Black & Decker
BabyBjörn BabyCarrier Active Ergonomidesign, Sweden and BabyBjörn AB, Sweden
Oster Equine Care Series Fitch and New Product Innovations, Inc
Moviebeam Receiver fuseproject and Buena Vista Datacasting
TicTac2 - Magnetic Clip Igloo-Design, Israel
Five Senses Baking Dishes KAHLA/Th¸ringen Porzellan GmbH, Germany
System Dish Rack Lum Design Assoc and simplehuman
AJ3136 Clock Radio Philips, China
Intellicare Steam System GC8080 Philips, China and The Netherlands
"Sofa" Remote Control RC 43 Philips, The Netherlands
Black & Decker 360 Bullseye Laser
Black & Decker wanted to create a rotary laser (a device that projects a horizontal line all around a room), which automatically levels itself, had an integral tripod and cost 30 percent less than its competitors' versions. This unit offers all that and more. The system includes a removable auto-leveling laser unit, a custom tripod with a patented snap lock mechanism, adjustable hanging strap and a thread for use of a standard tripod if the integrated one becomes damaged. It also costs three to four times less than other devices.