Simplicity Manufacturers must make networking a house and setting up mobile services as simple as plugging in a TV. If they fail, the promise of the technology will remain locked inside the boxÑand only geeks will buy it.

Standards The industry must settle on a strong standard for digital-rights protection. Without it, studios and publishers will withhold music and programming. Other technical standards should allow all the pieces to work together, preferably from a single remote.

Open platforms Startups and individuals will drive growth with an explosion of new services, applications, and programming Ñbut only if they can develop on a free and open software platform not ruled by any one group or company.