Mocking up working models helps everyone visualize possible solutions and speeds up decision-making and innovation. Some guidelines:

Mock Up EverythingIt is possible to create models not only of products but also of services such as health care and spaces such as museum lobbies.

Use Videography Make short movies to depict the consumer experience.

Go Fast Build mock-ups quickly and cheaply. Never waste time on complicated concepts.

No Frills Make prototypes that demonstrate a design idea without sweating over the details.

Create Scenarios Show how a variety of people use a service in different ways and how various designs can meet their individual needs.

Bodystorm Delineate different types of consumers and act out their roles.