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Starbucks Corp.(SBUX)
Orin C. Smith, 61
CEO since 2000
industry
Hotels, Restaurants & Leisure
sales
$4.4 billion
net income
$300.8 million
There's no skim milk in Starbucks' latte these days. Net revenues were up 25% in 2003; earnings climbed 35%. And shareholders continued to express their confidence in the Seattle coffee company's global expansion plans, pushing stock returns up 59.5% through Feb. 27. Starbucks hasn't wavered from its strategy, stoking strong demand with new drinks and innovations such as new online music and coffee houses. Automatic espresso machines and the Starbucks Card continue to speed transaction times--margins grew from 6.4% to 6.9%.
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