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APRIL 5, 2004
More Kudos For Top-Notch Journalism Journalism awards season is here, and we have some good news. BusinessWeek has been nominated as a finalist for the 2004 National Magazine Awards, the magazine-industry equivalent of the Pulitzer Prize, in two categories: General Excellence (1 million to 2 million circulation) and Public Interest. Our General Excellence entry consisted of three complete issues: BusinessWeek's Oct. 6 magazine, which launched our redesign and featured on the cover "Is Wal-Mart too powerful?" -- a penetrating analysis by Anthony Bianco and Wendy Zellner that put the spotlight on some troubling repercussions of the retailer's massive size and clout. The story was picked up internationally and was followed by pieces in other media.  The Dec. 8 Cover Story, "The rise of India," by Manjeet Kripalani and Pete Engardio, reported on how India's emergence is fast turning into the latest Rorschach test on globalization: Either you see its digital workers as vital in keeping multinational corporations competitive -- or you view them as shock troops in an assault on the U.S. economy. The Dec. 15 issue featured the Cover Story "Boeing: What really happened," a tour de force of investigative reporting by Stanley Holmes. This story, too, was widely quoted in other media coverage. Our Public Interest finalist was a combination of two Cover Stories: "Is your job next?" (Feb. 3, 2003) by Pete Engardio, Aaron Bernstein, and Manjeet Kripalani; and "The rise of India." "Is your job next?" was the first story to explore the impact of white-collar outsourcing (and was a winner of the George Polk Award for Business Reporting). "The rise of India" was a timely and fitting follow-up. The National Magazine Awards, presented by the American Society of Magazine Editors and administered by the Columbia University Graduate School of Journalism, are the magazine industry's highest honor. Winners will be announced on May 5. IN LONDON, on Mar. 11, BusinessWeek's Catherine Arnst received the Business Journalist of the Year Award, presented by The Corporation of London and World Leadership Forum, for her Cover Story "I can't remember" (Sept. 1, 2003). The piece is an in-depth, sober account of the biological underpinning of memory formation, the different phases of memory loss, and scientists' efforts to treat both mild memory impairment and early-stage Alzheimer's disease. Whether or not we win the National Magazine Award, there is much serious, groundbreaking journalism to celebrate in these pages. The real winner, as usual, is you, the reader.  By Stephen B. Shepard, Editor-in-Chief
BW MALL
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