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January 12, 2004 BW Magazine Table of Contents

January 12, 2004 The Best & Worst Managers of 2003 Table of Contents



QUALITY INVESTING
Introduction


The Best Managers
Rose Marie Bravo
Jonathan Grayer
Dr. William McGuire
Serge Tchuruk
Vivek Paul
Arthur Levinson
Ken Thompson
George David
Steve Jobs
James McNerney
Bob Wright
Orin Smith
Craig Barrett
Terry Semel
Yun Jong Yong
Peter Chernin
Paul Tagliabue


Managers to Watch
Repeat Performers
The Freshmen
The Repurposed


The Worst Managers
Jurgen Schrempp
Nobuyuki Idei
Peter Burg
Joe Galli
Wayne Harris
Robert Glynn
Contracting Trouble


The Fallen Managers
Phil Condit
Conrad Black
Dick Grasso
The Rest of the Fallen
Second Acts
On Trial
Egg on Enron faces
The Mutual-Fund Scandals
A White Knight
PR Fiascoes
New Names


Miss Manners Regrets






JANUARY 12, 2004
THE BEST & WORST MANAGERS OF 2003 -- THE FALLEN MANAGERS
Back to Main Story

New Names

Looking to make a clean break with the past, some big-name companies spent millions on corporate rechristenings. Philip Morris Cos., the Marlboro marketer, had already sought relief from the anti-tobacco legions with a $180 million ad campaign that had little impact. So it went looking for a nondescript name instead, and found Altria Group (MO ) Inc., derived from the Latin word altis, high. AOL Time Warner (TWX ), trying to forget a romance gone sour, returned to its old-media roots with Time Warner (TWX ). And WorldCom Inc., forced into bankruptcy-court protection by a monumental fraud, reverted to its MCI brand. Tyco International (TYC ) Ltd. seemed ripe for a change, but new management chose to stand pat, for now. Turns out customers of ADT security alarms and Grinnell valves don't necessarily associate those brands with their troubled parent.



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