The latest F-150 is loaded with upgrades-but the higher
cost of the new design will cut into profits
2004 F-150 OLD MODEL F-150
V-8 BASE PRICE $22,010 $21,765
INCENTIVES None, but analysts About $3,000, rising
say they could top to an estimated $4,250
$2,000 next year in 2004
UNIT SALES* 167,000 in 2003, 388,000 in 2003,
525,000 in 2004 110,000 in 2004
GROSS PROFITS $8,975 $10,000 PER VEHICLE**
* Estimated North American sales, per calendar year
** Excluding fixed costs and incentives
Data: Company reports, Ward's Automotive Reports, UBS Investment Search
Copyright 2003, Bloomberg L.P.
