MARCH 3, 2003
SPORTS BUSINESS
What Hideki Brings to the Party
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FOR BASEBALL
His signing increases MLB's international reach and adds revenues from TV rights and merchandise sales in Japan
FOR THE YANKEES
A hot left-handed bat and fielding help--plus, says GM Brian Cashman, "financial opportunities"
FOR NEW YORK
The city sees Matsui as a vital step toward reversing the declining number of visitors from Japan
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Copyright 2003, Bloomberg L.P.
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