AUGUST 5, 2002
SPECIAL REPORT
The World's 10 Most Valuable Brands
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| RANK BRAND 2002 BRAND
VALUE ($billions)
1 COCA-COLA 69.6
2 MICROSOFT 64.1
3 IBM 51.2
4 GE 41.3
5 INTEL 30.9
6 NOKIA 30.0
7 DISNEY 29.3
8 McDONALD'S 26.4
9 MARLBORO 24.2
10 MERCEDES 21.0
Data: Interbrand Corp., J.P. Morgan Chase & Co.
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Copyright 2002, by The McGraw-Hill Companies Inc. All rights reserved.
