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Nearly three-quarters of parents who shop at Web stores let their kids
participate. Here's how children influence their parents' online buying
decisions:



Parents who let children:



POINT AND CLICK                             48%
SUGGEST WEB SITES                           42%
GUIDE POINT-AND-CLICK PROCESS               34%
PARTICIPATE IN CHECK-OUT                    33%



(Parents could give more than one response, so total does not add up to
100%.)



Data: NFO WorldGroup