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SEPTEMBER 3, 2001
BUSINESSWEEK E.BIZ -- DATA MINE
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Photography by Brian Smale
| Many online buyers abandon their shopping carts if they can't comparison shop.
Web shoppers who have walked away from a purchase at checkout to look for a better deal: 65%
Of those who decamp:
30% return to the site or the e-tailer's offline branch to buy the product
70% buy it from a rival or not at all

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