GLOBAL EXPERIENCE
Already gets 60% of revenue overseas; pioneered manufacturing and R&D in countries like Singapore, China, and Malaysia.
OBJECTIVE
With competition for upscale users intense everywhere, HP is targeting low-income nations--a new marketing frontier.
STRATEGY
Work with local groups to set up "computer resource centers" in villages in Senegal, the Dominican Republic, and Costa Rica. Provide hardware, training, and help with business plans. Develop simple devices for rural doctors, farmers, and educators.
Data: Hewlett-Packard, BusinessWeek
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