| |
AUGUST 27, 2001
AMERICA'S FUTURE -- SMART GLOBALIZATION
How companies are boosting foreign sales--and cutting risk
PRUDENT INVESTMENTS
Rein in capital spending on new factories and acquisitions. Look for smaller, more focused projects.
BROADENING THE MARKET
Look beyond upscale consumers to the 4 billion people earning the equivalent of $1,500 or less a year.
LOCAL LEVERAGE
Where possible, use existing distribution networks and underutilized factories, rather than build from scratch.
CO-OPT THE LOCALS
Don't wait for a backlash. Involve local nonprofits, entrepreneurs, and officials in your project.
DON'T RUSH IN
Most emerging markets are liberalizing investment rules: So wait until the terms are right.
Get BusinessWeek directly on your desktop with our RSS feeds.
Add BusinessWeek news to your Web site with our headline feed.
Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video.
To subscribe online to BusinessWeek magazine, please click here.
Learn more, go to the BusinessWeekOnline home page
|
| |
TODAY'S MOST POPULAR STORIES
MARKET INFO
|
Copyright 2001 , by The McGraw-Hill Companies Inc. All rights reserved.
Printer-Friendly Version