AUGUST 6, 2001
COVER STORY
How some big brands stack up in two industries
AUTOMOTIVE
RANK BRAND PERCENT CHANGE
IN BRAND VALUE
8 FORD -17
12 MERCEDES 3
14 TOYOTA -1
21 HONDA -4
22 BMW 7
35 VOLKSWAGEN -6
48 HARLEY-DAVIDSON NA
TECHNOLOGY
RANK BRAND PERCENT CHANGE
IN BRAND VALUE
3 IBM -1
6 INTEL -11
15 HEWLETT-PACKARD -13
16 CISCO -14
24 COMPAQ -15
32 DELL -13
49 APPLE -17
64 TEXAS INSTRUMENTS NA
Data: Interbrand, Citigroup
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Copyright 2001 , by The McGraw-Hill Companies Inc. All rights reserved.
