AUGUST 6, 2001
COVER STORY
Amazon and Yahoo! lost brand clout when the dot-com bubble burst. Xerox did
itself in with turbulence in the executive suite, while Ford got run over
by the Firestone tire controversy.
2001 2000
BRAND BRAND
VALUE VALUE
RANK BRAND ($BILLIONS) ($BILLIONS) % CHANGE
45 XEROX 6.0 9.7 -38
76 AMAZON.COM 3.1 4.5 -31
59 YAHOO! 4.4 6.3 -31
62 DURACELL 4.1 5.9 -30
8 FORD 30.1 36.4 -17
Data: Interbrand, Citigroup
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Copyright 2001 , by The McGraw-Hill Companies Inc. All rights reserved.
