AUGUST 6, 2001
COVER STORY
Whether it's Starbucks' iced lattes or the Financial Times' salmon-colored
paper, ascendant brands all deliver a distinctive product to a growing
legion of customers.
2001 2000
BRAND BRAND
VALUE VALUE
RANK BRAND ($BILLIONS) ($BILLIONS) % CHANGE
88 STARBUCKS 1.8 1.3 32
42 SAMSUNG 6.4 5.2 22
95 FINANCIAL TIMES 1.3 1.1 14
4 GE 42.4 38.1 11
94 GUINNESS 1.4 1.2 11
Data: Interbrand, Citigroup
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Copyright 2001, Bloomberg L.P.
