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June 11, 2001 BW Magazine Table of Contents

June 11, 2001 The Stars of Europe Table of Contents

Introduction

Innovators

Agenda Setters

Financiers

Entrepreneurs

Value Creators

Survivors

Fallen Stars

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JUNE 11, 2001

THE STARS OF EUROPE -- VALUE CREATORS

John Leahy
Chief Commercial Officer, Airbus Industrie

 
John Leahy^Chief Commercial Officer, Airbus Industrie^^^


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THE STARS OF EUROPE -- VALUE CREATORS

Peter Brabeck-Letmathe

Jean-Marie Messier

Matti Alahuhta

John Leahy

Jean-Martin Folz

Donal Geaney

Tim Bevan & Eric Fellner

Thierry Desmarest

Jean-Pierre Garnier

What did it take for Airbus Industrie to soar from 20% to 50% of the global aircraft market? Seven years and one aggressive salesman. Since New York-born John Leahy took charge of its commercial division in 1994, Toulouse-based Airbus has logged two-thirds of the 4,200 orders in its 31-year history and pulled even with Boeing Co. (BA )

And Leahy, 50, is still gaining altitude. He's leading Airbus into the extra-large aircraft market, challenging the Boeing 747 with a bigger jet, the 555-seat Airbus A380. Leahy has booked 62 orders for the A380. Boeing shelved plans for a stretch version of the 747, which failed to attract customers. But it has unveiled plans for a long-haul jet that will fly 20% faster than today's planes.

Leahy says Boeing's new plane won't hurt demand for the A380. He's keeping up his frenetic pace, though, traveling 200 days a year. Leahy has to sell at least 200 more A380s for Airbus to break even. For the salesman from New York, the heat is on.




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