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MAY 14, 2001

EDITOR'S MEMO

An E-Preview of B-Schools

 
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Hundreds of thousands of MBA students rely on the BusinessWeek Guide to the Best Business Schools. For years, it has been a bible for the B-school community. The seventh edition of our guide is new, improved--and now previewing in eBook format on BusinessWeek Online (www.businessweek.com/marketplace/bookstore.htm).

After we completed our Class of 2000 survey of students and recruiters (BW--Oct. 2), we interviewed hundreds of students, alumni, corporate recruiters, administrators, faculty members, and deans to give you an inside scoop on B-schools that can't be found anywhere else. In a special introductory package, you can download our 10 Best B-Schools eBook preview at an introductory price of $6.95--until May 11.

If you're new to eBooks, our site will hook you up with either Adobe Acrobat eBook Reader or Adobe Acrobat Reader software. You'll discover some great interactive features in the electronic version. Sections can be highlighted, annotated, searched, bookmarked, and printed. Plus, each chapter is packed with links to exclusive content on BusinessWeek Online's B-schools channel, including video interviews with deans and Q&As with directors of admissions, financial aid, and career centers.

By mid-May, our complete profiles of the Top 50 U.S. MBA programs will be available in eBook form, as well as those of seven programs in Europe and Canada, which we ranked in 2000 for the first time. You will also have the option to purchase individual profiles of schools that interest you.

In the meantime, click onto our Web site for tools that make businessweek.com/bschools the single best destination for anyone thinking about an MBA. You can search and compare BusinessWeek data on 225 full-time MBA programs, 250 part-time MBA programs, and 100 Executive MBA programs around the world. You can calculate your return on investment with our ROI calculator; find out where top companies recruit MBAs with our newest tool--the "Who's Hiring" search--and much more.

And if you want the print version, the BusinessWeek Guide to the Best Business Schools, Seventh Edition, goes on sale nationwide in August.



By Stephen B. Shepard, Editor-in-Chief


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