Education: Masters of international finance and business, Stockholm School of Economics, 1998.
Early Ambition: At age 9, founded Can Co., a neighborhood recycling venture. He sold stock to neighbors, holding shareholder meetings at his kitchen table. As a high-schooler, he imported rain ponchos from China for two years but lost a big chunk of his profits when a shipment went missing in a Shanghai warehouse.
DNA: May have gotten the entrepreneurial bug from his grandfather, Tore Lauritzson, the first to import hamburgers into Sweden and the founder of refrigerated trucking company Frigo Scandia.
Career: While studying, he put in stints as a financial journalist, an intern at Goldman Sachs, an assistant brand manager at Procter & Gamble, and a consultant at A.T. Kearney. Launched EPO.com in 1998, with $2 million in backing from angel investors. After running low on cash, sold it to rival EO in December, 2000.
Current job: EO marketing chief. Given his entrepreneurial bent, friends and colleagues don't expect him to remain for long, but he's mum on his plans.
Style: Straitlaced and focused. Lauritzson wore a coat and tie to university classes, when most others dressed in jeans.
R&R: Prefers the exotic. Last March, while tech markets were diving, he and nine friends did the same from a boat off the coast of Burma. This year, he's planning a trek through the Amazon rain forest.
Commute: In the high-wire year of 2000, he lived on snacks and ballooned by nine kilos. He now walks the 40 minutes from his Notting Hill apartment to EO's offices in Soho to eliminate last year's excesses.
Copyright 2001 , by The McGraw-Hill Companies Inc. All rights reserved.
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