Technology

Clash of the Tech Titans


The four giants of consumer technology, Amazon.com (AMZN), Apple (AAPL), Facebook, and Google (GOOG), have hundreds of millions of users. They also have mountains of cash, which they’re using to bash each other: iPad, meet Kindle Fire; Facebook, meet Google Plus; Google Gmail, meet Facebook Messages. All this is part of their war to win a most valuable prize: you.

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Vance is a technology writer for Bloomberg Businessweek in Palo Alto, Calif. He is the author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future (HarperCollins, May 2015). Follow him on Twitter @valleyhack.

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