Spirit, Ryanair Stoke Fee Fury, but Will They Matter to You?

Posted by: Justin Bachman on April 08, 2010

The announcement that Spirit Airlines will charge as much as $45 for a carry-on bag provoked a torrent of reaction. Spirit described its change as “the next phase of unbundling” and an effort to lower fares. I was heading home Tuesday from a weekend trip when the Spirit news broke and in the 90 minutes it took to fly from Chicago to New York two friends had dropped emails expressing their outrage. “The bastards!” said one. The other’s note referred to buggery.

The very next day, Ryanair – never to be outdone when it comes to stoking media outrage – renewed talk of pay lavatories on its 737s as a way to eventually remove all but a sole loo and add seats. The idea being that a fee to pee will make a single WC adequate as opposed to the current three, but regulators are likely to consult on that plan before it actually were to happen. Ryanair also boosted its baggage fee by 5 euros to 20 euros ($27) per bag for the peak travel months of July and August.

The common fear, of course, is that once one airline dares to impose the unthinkable, the rest of the lemmings scurry along to do the same and reap whatever financial benefit may be had. Checked baggage fees were unknown until American took that leap of faith two years ago and now these are all the rage. Yet while it’s wise to never say never, it certainly does seem unlikely any of the big airlines will join in this. For one thing, they’re not marketing around $9 and penny fares as Spirit does. For another, have you ever flown Spirit? I have, once, but I’d be willing to bet many air travelers have not. It is a unique airline, right down to the ads plastered around the overhead bins. It revels in a Spartan cabin and the ability to pitch absolutely everything around price, including a new scheme in which the company breaks out fuel costs per flight so shoppers can see how low Spirit will set a base fare. A gimmick, certainly, but there’s an audience – like when Kenny Rogers plays Vegas. Maybe you wouldn’t see that show but someone will. Just as plenty of people will do some quick math and decide they can stomach Spirit’s new fee.

Reader Comments

Don

April 8, 2010 11:51 AM

I agree with Spirit. People bring too much luggage on board and sometimes delay the flight because it has to be moved to the belly. All to save acouple bucks with no reguard for the honest flyers. Its a good saftey issue!!!!!!!!!!!!!!!

MoTo

April 8, 2010 11:56 AM

Have a pee on the floor before you leave. They might think twice about this charge after a while.

david wayne osedach

April 8, 2010 12:39 PM

I am not big on carry on luggage which has gotten out of hand. It takes too long to board and leave the airplane.

I welcome the $45 charge!

Judith Burdack

April 8, 2010 01:16 PM

Think this is great! I'm tired of the "bin" packers clogging up the isles & hauling back-packs that are way too large. I travel out of the country alot--one med-large bag (not over packed) for me--checked & just my purse to carry on. It takes planning--careful & logical for the time away!

Benjamin Alter

April 8, 2010 01:18 PM

I have flown Spirit out of necessity several times within the past 2 years. I don't know how they do it, but their planes are the most uncomfortable I have ever flown. The between flight cleaning is laughable. The seats are not maintained (on 3 separate flights with-in a 6-month window I was forced to change seats before take-off due to "issues with the seats"). The attendants are rude. They nickel and dime you for everything.

That said, all my flights were on time.

Charging for carry-on bags was the logical next step for this penny-pinching company. I predict they follow the lead of Ryanair and begin charging for the lavatories.

After my cross-country red eye where I was unable to sleep a wink thanks to the constant announcements by the flight crew, I have sworn to never fly Spirit again. But I have a feeling I will be in a pinch again and be forced to suck it up and board their decrepit plane while they suck the money right from my pocket.

James B. Jake Curtis

April 8, 2010 03:13 PM

Letters From Readers;
The Dallas Morning News
Box 655237
Dallas, Texas 75265
Nicole Stockdale/Editor
“Charge for the bag, but don’t let the Cat Out…Oh, no! Don’t Let the Cat Out”
Consider this:
You’re a Flight Attendant. You’re smart, you’re bright pleading to brilliant new executives that you think you’ve found a way to help the company. You’ve found a way to make free money. You invite them to explore the only avenue to make money that is not made on the ground but only in the air, only in-flight, and done only by flight attendants. Except, after the idea is shot down and the CEO responds with the following email, the airline decides to prove that the idea isn’t possible and they create this:
Xtrasixinches.com
Except it isn’t a link to Spirit Airlines, but a failed initiative that tried to make a product “more cheeky” as the CEO (Ben Baldanza) suggested in later reports. (It actually showed couples sitting in the forward cabin toasting with drinks the amazing product called, at the time, Spirit Plus)
January 25. 2006
Jake
“I agree that onboard sales of Plus could be a great idea…but, selling in advance still makes sense since we can fill both seats--- I think it makes sense to sell onboard only after we prove that we can’t sellout in advance”
– Ben Baldanza
The whole concept of ancillary revenue was never considered under Spirit’s traditional business plan. The idea that you pay for the services you want or choose.
I pressed on hoping that I could persuade them that my plan would work. Then, I thought it was indeed possible that a newer innovative way to have onboard retail take its destined path, neared.
I had previously suggested in my email that I was hoping for a successful product and a return that could eventually help pay for new flight attendant uniforms that were 15 years old. The first happened, the second, has never happened.
The “Cheeky” website initiative failed. Spirit began to offer Spirit Plus seats for prices less than coach and still weren’t able to fill them. In essence, I proved them wrong.
Something gave, a new vision, new approach: The plagiarism of Allegiant Airways. Modeling itself more like the company it was not, the new executives took on new approaches; the ideas of many people. In all of my correspondence with them, their ideas are not their own. They always responded, “Great idea.”
To this point, charging for carry-ons is only a mere fraction of Spirit Airlines overall goal of ancillary revenue. They not only will make money from employees, customers, hotels, vacation packages, and even cruises. They will feed themselves off of every living thing.
I resigned March 31, just days before this new “Carry-on Bag fee.” For insight as to Spirit’s Success, time will tell. But, to know the strategy, I guess I won’t let that cat out--- they may charge me for it!


billabong

April 8, 2010 05:08 PM

**BREAKING NEWS*** Bubba Airlines has instituted pee fees. AA, Continental executives have given a thumbs up!

E. Marcy

April 9, 2010 11:12 AM

I have flown spirit many times for their savings
Can't believe you guys have lowered yourself to the level of charginf for overhead bins
Shame on you guys, your becoming like a bank with all your fees
If your gonna charge for such stupid thing like this, please start provided some type of service to your customers to warrant this

Very un-satisfied with your business tacticsMaybe your bosses should take a big cut in pay and let the little guy off the hook all the time

Steven Soifer

April 11, 2010 09:18 PM

Terrible idea. See http://www.aolnews.com/weird-news/article/ryanairs-bathroom-policy-angers-customers/19434103

Adam

April 19, 2010 12:59 AM

When you aim for the bottom you always get there. Prediction: when the economy picks up you'll still be hated for your practices, but no longer tolerated for your low fares. Cheap does not have to equal rude. I'd pay the "premium" to fly southwest any day.
The only "budget" airline I use is Allegiant because the fly direct to smaller cities I visit like CO Springs and Monterey.

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BusinessWeek editor Justin Bachman provides road warriors with the latest news, trends in business travel, which as most readers are aware, has all the romance of taking a school bus cross country. Come here to pick up travel news and tips or just commiserate about your latest business trip gone awry.

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