All Nippon's 'Personal' Touch

Posted by: Justin Bachman on March 10

Talk about getting creative to drum up business. My colleague Kenji Hall, in Tokyo, has this great blog post today about All Nippon, the top airline in Japan, asking its 32,000 employees to give friends and family a “hard sell” to buy a ticket. The goal is to generate $160 in new revenue per employee. The carrier’s fiscal year ends March 31, so this push could help buttress results, you see. Let us hope that ANA’s cash-strapped U.S. peers don’t take a liking to this idea.

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BusinessWeek editors Dean Foust and Justin Bachman provide road warriors with the latest news, trends in business travel, which as most readers are aware, has all the romance of taking a school bus cross country. Come here to pick up travel news and tips or just commiserate about your latest business trip gone awry.

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