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A Funding Jolt for DayJet

Posted by: Justin Bachman on May 07, 2008

dayjet The largest air shuttle operator, DayJet Corp., laid off nearly half its 260 employees this week as it was unable to secure $40 million to expand to a fleet of very light jets serving 20-30 fully-developed markets in the Southeast. DayJet, which is based in Boca Raton, Fla., flies business travelers among 45 smaller cities in Florida, Georgia and Alabama. The VLJ-air taxi model is one that has generated heavy press coverage and some skepticism. DayJet targets business travelers who may not be keen to drive three-five hours each way on a business trip but also love to avoid big airline fares and hubs. The 100 job cuts were spread throughout the company, which said in a statement to workers that “given the current state of the U.S. capital markets, the timing of our planned financing could not have been worse.”

Interestingly, this is one airline contraction in which the credit crunch – not jet fuel prices – is starring as the villain. Fuel accounts for less than one-fifth of DayJet’s operating costs, chief financial officer John Staten said in a telephone chat Wednesday afternoon. He emphasized repeatedly that the job cuts do not affect DayJet’s current service or the viability of its business model, which features Eclipse Aviation 500 jets carrying up to three passengers on trips up to 1,100 nautical miles. The company, which launched service in October, 2007, says it has about 1,500 registered “members” and a rebooking rate of 40%. DayJet’s average flight is one hour, with fares averaging $600-$700. Its load factor is 1.8 people. (An amusing data point, to be sure.) DayJet has raised $60 million from private sources, to date, and has debt facilities totaling $140 million. “These cutbacks had absolutely no bearing on the fundamentals of the DayJet model,” Staten says.

But here’s the rub, the proverbial turkey in the jet engine, that speaks to the current capital troubles, as outlined in its statement: “DayJet’s business model is based on operating at a critical mass, requiring investment ahead of growth. We hired and trained a number of employees in anticipation of future growth and always planned for additional capital investment at this stage.” In other words, the expense arrives before the revenue. These days, with the finance world spooked, that’s a no-no. It is also one reason United parent UAL Corp. was forced to plead with its bankers earlier this week to revamp terms on some $1.5 billion of debt. The airline said May 6 it had received the “flexibility” it needs from a consortium led by JP Morgan Chase, Citi and Credit Suisse.

DayJet says it will continue to expand, albeit not as rapidly.

Reader Comments

Sam

May 19, 2008 10:56 PM

It could be that financial institutions heavily invested in traditional airlines don't want DayJet to succeed, because of the risk to their other investments. Eclipse and DayJet predicted they were working on a "disruptive technology".

peelarat

June 4, 2008 09:27 PM

Sam
You are out of touch with reality. Major carriers aren't afraid of dayjet business. They're more afraid of fuel prices. Dayjet problem is the concept and market. This is another dot. with wings. Computer geeks have no business in aviation and the business will fail fast.
NO investors dollars to burn like back in 2000.

Sudheer

June 6, 2008 08:16 AM

I think the DayJet model is OK, and since the market is little pre-matured, the investment is higher than retuns, and once the wind changes its direction, i think EDD will make money. The people should actualy support such models.

Peelarat is right

June 12, 2008 09:13 AM

Peelarat nailed it - Dayjet's problem is getting the market to comprehend their product. It's hard for a customer to put a value on a product when the price of that product is variable and a function of multiple inputs - distance traveled, point of origin, destination, and size of departure time window.

Experience

June 12, 2008 09:59 AM

The market at large is not prepared to accept air travel in a flying SUV sized aircraft. Even though the concept has merit, the Florida/South East Commuter/Air Taxi market has a heritage of becoming a junk yard for would be air carriers that have "figured it out".

In selling air travel to the public, size does matter.

Richard

July 17, 2008 10:35 PM

It's a crappy little airplane with two tiny little engines to feed and maintain. I am certain it can be a safe operation, but the concept is a tough one for folks to comprehend! Rumor has it that Day Jet is attempting to unload its planes and not take delivery of others. Eclipse Aviation, builder of the little jet, will probably "tank" soon too.

Martin

July 22, 2008 01:10 PM

The point that seems to be overlooked here is the value of a business person's time. If you are, say, a professional - doctor, attorney, real estate executive, etc., and you value your time, or charge out, at $500+ per hour, and you have to move around between major cities for your work, then this business model makes complete sense. Many more people are prospective users of this service than can afford a private aircraft, prop or jet. Someone, somewhere, sometime will nail this concept and make money with it. DayJet's founders have had the guts to risk a lot by setting up this venture, and I, for one, wish them success with it.

Prophet

July 30, 2008 10:57 PM

Come now people you don't think that this airline has the prospects to keep it funded? Celebrities, music moguls, VIPS, professional atheletes, the list goes on. All these groups progressively going to more private business travel for security and privacy from papparazi, and other would be misfits. TMZ.com is a perfect example of what happens when you let your guard down in the circles these people run in. An airline that does not have waiting papparazi, pesky signature hounds, crappy baggage handlers, long lines , and no hassle of shopping around for tickets, bypassing the corporate airline crap and all for around the same price. Really will not matter though, because the corporations will not hold back the companies, they will help grow them, then buy them out when the profits are steady. Instead of owning one large airline, the corporations will own several smaller airlines under different names but under one umbrella, so you get screwed again by corporate America.

Slanted Eagle

October 1, 2008 09:35 AM

This business model was never designed to work. Day jet was a tool for the Eclipse 500 to gain FAA accreditation for a new class of jet, the VLJ. With out Day Jets model to get the Air Flight hours in on this jet (Under FAA Terms) they would never be able to sell the craft to Charter Operators, or fraction owenrs who put the Jets into charter pools. I REPEAT DAY JET WAS NEVER DESIGNED TO SUCEED. The company is a farce the service is not a viable business model.

Chris

October 24, 2008 08:08 AM

Wow, I was thinking about reserving a slot for an Eclipse, sure glad I didn't.
DayJet wasn't even operational for a year. Eclipse was going to market to rich people, but not the super rich, meaning possible customers are people that can have an adjustment to their lifestyles because of significant deceases in wealth or earnings, and that is what this economy is looking to do.

The super rich whose lifestyles probably won't change regardless of the economic climate, weren't Eclipse prospective customers anyways, they are Lear, Gulfstream, and Hawker customers.

It's not looking pretty for Eclipse right now.

Jefrey Dean

December 2, 2008 04:04 PM

All in all, the comments have spread the gamut. I have not been able to view the B.P. but anytime someone has a good idea and figures out it works with signifiant Investment Capital, up front. There will always be the naysayers and the down to earth fact that sarting new income streams, regardless of the business, is difficult and invariably shall be subject to unforseens. I would have really liked to see this happen in a healthy financial climate, personally I think it works, particularly once one observes the open travel window.

I wish they would have called me, I would have considered funding them, certainly requiring quite a bit of scrutiny on the Eclipse. Two years from now, logically you will see day jet breaking into the black.
JCD International

sudheer

August 11, 2009 08:46 AM

Dear Jefrey!
Me too strongly support the day jet concept and confident to roll out our operations in india.

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BusinessWeek editor Justin Bachman provides road warriors with the latest news, trends in business travel, which as most readers are aware, has all the romance of taking a school bus cross country. Come here to pick up travel news and tips or just commiserate about your latest business trip gone awry.

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